E-business and e-commerce management : strategy, implementation, and practice /
by Chaffey, Dave.
Publisher: New York : FT Prentice Hall, c2007Edition: 3rd ed.ISBN: 0273707523 (pbk. : alk. paper).Other title: Ebusiness and ecommerce management.Subject(s): Electronic commerce | Business enterprises -- Computer networks
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5548 .32 .C472 2007 (Browse shelf) | Available |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
There are no comments for this item.