Research methods for business students /
by Saunders, Mark; Lewis, Philip; Thornhill, Adrian.
Publisher: New York : Prentice Hall, c2009Edition: 5th ed.Description: xxi, 614 p. : col. ill. ; 27 cm.ISBN: 9780273716860 (pbk. : alk. paper).Subject(s): Business -- Research | Business -- Research -- Data processing
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
| Item type | Location | Call number | Status | Date due |
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Epoka University Library
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HD 30.4 .S28 2009 (Browse shelf) | Available | ||
Books
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Epoka University Library
|
HD 30.4 .S28 2009 (Browse shelf) | Available |
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