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Business marketing management : a strategic view of industrial and organizational markets /

by Hutt, Michael D; Speh, Thomas W.
Series: The Dryden Press series in marketing. Publisher: Fort Worth, TX : Harcourt College Publishers, c2001Edition: 7th ed.Description: xxxii, 716 p. : 26 cm.ISBN: 0030291798.Subject(s): Industrial marketing -- Case studies. -- Management
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .H87 2001 (Browse shelf) Available

Includes bibliographical references and indexes.

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