Consumer behavior : buying, having, and being /
by Solomon, Michael R.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009Edition: 8th ed.Description: xxv, 694 p. : col. ill. ; 29 cm.ISBN: 9780136015963; 0136015964.Subject(s): Consumer behaviorOnline resources: Table of contents
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5415.32. S6 2009 (Browse shelf) | Available |
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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