Carpenter, Mason Andrew, 1961-
Strategic management : a dynamic perspective--integrated StratSim simulation experience / Mason A. Carpenter, Wm. Gerard Sanders. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xix, 289 p. : col. ill. ; 28 cm.
Introducing strategic management -- Leading strategically through effective vision and mission -- Examining the internal environment : resources, capabilities, and activities -- Exploring the external environment : macro and industry dynamics -- Creating business strategies -- Crafting business strategy for dynamic contexts -- Looking at international strategies -- Employing strategy implementation levers.
9780136149057 (alk. paper) 0136149057 (alk. paper)
2007000500
Strategic planning.
HD30.28 / .C3773 2008
Strategic management : a dynamic perspective--integrated StratSim simulation experience / Mason A. Carpenter, Wm. Gerard Sanders. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xix, 289 p. : col. ill. ; 28 cm.
Introducing strategic management -- Leading strategically through effective vision and mission -- Examining the internal environment : resources, capabilities, and activities -- Exploring the external environment : macro and industry dynamics -- Creating business strategies -- Crafting business strategy for dynamic contexts -- Looking at international strategies -- Employing strategy implementation levers.
9780136149057 (alk. paper) 0136149057 (alk. paper)
2007000500
Strategic planning.
HD30.28 / .C3773 2008