Alsem, K. J.

Strategic marketing : an applied perspective / Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.

Includes bibliographical references and index.

0073025860 (alk. paper) 9780073025865

2006013722


Marketing--Management.

HF5415.13 / .A435 2007

658.8/101

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al