Alsem, K. J.
Strategic marketing : an applied perspective / Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0073025860 (alk. paper) 9780073025865
2006013722
Marketing--Management.
HF5415.13 / .A435 2007
658.8/101
Strategic marketing : an applied perspective / Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0073025860 (alk. paper) 9780073025865
2006013722
Marketing--Management.
HF5415.13 / .A435 2007
658.8/101