Duncan, Tom

IMC : using advertising and promotion to build brands / Tom Duncan. - 1st ed. - Boston : McGraw-Hill, 2002. - xxxii, 783 p. : ill. (chiefly col.) ; 29 cm. - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

025621476X (alk. paper)

2001030302


Branding (Marketing)

HF5415.13 / .D846 2002

658.8/27

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