O'Guinn, Thomas C.

Advertising and integrated brand promotion, 5e / Advertising & integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 5th Ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2009. - xlii, 726 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

9780324568622 (student ed.) 0324568622 (student ed.) 9780324569407 (instructor's ed.) 0324569408 (instructor's ed.)

2008922770


Advertising.
Advertising media planning.

HF5821 / .O34 2009

659.1

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