Wells, William, 1926-

Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxxi, 592 p. ; col. ill. ; 29 cm.

Includes bibliographical references (p. 575-580) and index.

0131465600

2005047639


Advertising.

HF5823 / .W455 2006

659.1

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