Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 876 p. : ill. (some col.), maps ; 26 cm.
Includes bibliographical references (p. 851-858) and indexes.
0072315571
00026735
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2001
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 876 p. : ill. (some col.), maps ; 26 cm.
Includes bibliographical references (p. 851-858) and indexes.
0072315571
00026735
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2001
658.8