Epoka University Library catalog

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Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 6th ed. - Fort Worth : Dryden Press, c1997. - xxvii, 739 p. : col. ill. ; 27 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 003018763X

LCCN: 95083875

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .Z54 1997

Dewey Class. No.: 658.8/3

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