Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780131888593 (casebound) 0131888595 (casebound)
2007003552
Brand name products--Management.
HD69.B7 / K45 2008
658.8/27
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780131888593 (casebound) 0131888595 (casebound)
2007003552
Brand name products--Management.
HD69.B7 / K45 2008
658.8/27