Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th [ed.] - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780132102926 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2012
658.8
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th [ed.] - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780132102926 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2012
658.8