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Masterson, Rosalind.

Marketing : an introduction / Rosalind Masterson & David Pickton. - 2nd ed. - London ; Thousand Oaks, Calif. : SAGE, 2010. - xviii, 508 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781849205702 (hbk.) 1849205701 (hbk.) 9781849205719 (pbk.) 184920571X (pbk.)

LCCN: 2010929950

Nat. Bib. No.: GBB071111 bnb

Nat. Bib. Agency Control No.: 015573109 Uk

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M3345 2010

Dewey Class. No.: 658.8

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