Lehmann, Donald R.

Product Management Donald.R LEHMANN Russell S. Winer - 4th ed. - Boston : McGraw-Hill/Irwin, 2005. - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0072865989 (alk. paper)

2004053060


Product management.

HF5415.15 / .L44 2005

658.5/6

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