Lehmann, Donald R.
Product Management Donald.R LEHMANN Russell S. Winer - 4th ed. - Boston : McGraw-Hill/Irwin, 2005. - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072865989 (alk. paper)
2004053060
Product management.
HF5415.15 / .L44 2005
658.5/6
Product Management Donald.R LEHMANN Russell S. Winer - 4th ed. - Boston : McGraw-Hill/Irwin, 2005. - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072865989 (alk. paper)
2004053060
Product management.
HF5415.15 / .L44 2005
658.5/6