Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th ed., instructor's ed. - Mason, Ohio : Thomson/South-Western, c2006. - xlviii, 736 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 702-717) and index.

0324317174 (instructor's ed.)

2004113640


Marketing.
Marketing--Management.

HF5415 / .L2624 2006

658.8

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