Jain, Subhash C., 1942-
Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain. - 5th ed. - Cincinnati, Ohio : South-Western Pub., c1997. - xviii, 844 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
053885283b
95051292
Marketing--Management.
HF5415.13 / .J35 1997
658.8/02
Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain. - 5th ed. - Cincinnati, Ohio : South-Western Pub., c1997. - xviii, 844 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
053885283b
95051292
Marketing--Management.
HF5415.13 / .J35 1997
658.8/02