Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 642 p. : ill. ; 26 cm.cm.

Includes bibliographical references and index.

9780078112058 (alk. paper) 0078112052

2011051073


Service industries--Marketing.
Customer services.
Marketing.

HD9980.5 / .Z45 2013

658.8

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