Marketing management /
Richard P. Bagozzi ... [et al.].
- Upper Saddle River, N.J. : Prentice Hall, c1998.
- xxii, 718 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0023051620
97036484
Marketing--Management.
HF5415.13 / .M35223 1998
658.8
Includes bibliographical references and index.
0023051620
97036484
Marketing--Management.
HF5415.13 / .M35223 1998
658.8