Cravens, David W.

Strategic marketing / David W. Cravens. - 5th ed. - Chicago : Irwin, c1997. - xviii, 670 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

0256214387

96012050


Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

HF5415.135 / .C72 1997

658.8/02

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