Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 8th ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 723 p. : ill. (some col.), maps ; 28 cm.
Includes bibliographical references and indexes.
0136328601
97013899
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 1998
658.8/02
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 8th ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 723 p. : ill. (some col.), maps ; 28 cm.
Includes bibliographical references and indexes.
0136328601
97013899
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 1998
658.8/02