Epoka University Library catalog

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Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 8th ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 723 p. : ill. (some col.), maps ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0136328601

LCCN: 97013899

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 1998

Dewey Class. No.: 658.8/02

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