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Pride, William M., 1942-

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 12th ed. - Boston : Houghton Mifflin Co., c2003. - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0618192433 (Library ed.)

LCCN: 2001133328

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 2003

Dewey Class. No.: 658.8

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