Pride, William M., 1942-
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 12th ed. - Boston : Houghton Mifflin Co., c2003. - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
0618192433 (Library ed.)
2001133328
Marketing.
HF5415 / .P658 2003
658.8
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 12th ed. - Boston : Houghton Mifflin Co., c2003. - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
0618192433 (Library ed.)
2001133328
Marketing.
HF5415 / .P658 2003
658.8