Johnston, Mark W.

Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall. - 4th ed. - New York : Routledge, 2013. - xviii, 411 p. : col. ill. ; 29 cm.

Rev. ed. of: Relationship selling. 3rd ed. c2010.

Includes bibliographical references and index.

9780415523493 (hbk) 9780415523509 (pbk) 9780203120965 (ebk)

2012030579


Selling.
Relationship marketing.
Customer relations.

HF5438.25 / .J655 2013

658.85

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