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McDaniel, Carl D.

Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 3rd ed. - Cincinnati, Ohio : South-Western College Pub., c2001. - 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)

Includes bibliographical references and index.

ISBN: 0324023170 (package: book & CD) 0324028407 (book only) 0324037139 (CD only)

LCCN: 00036524

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3825 2000

Dewey Class. No.: 658.8/3

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