Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, ©2013. - xxii, 729 pages : illustrations (some color) ; 29 cm

Previous ed. published in 2010.

Includes bibliographical references and index.

9781111580216 (hbk) 1111580219 (hbk)

2012945620


Communication in marketing--Textbooks.
Sales promotion--Textbooks.
Advertising--Textbooks.
Direct marketing--Textbooks.
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.


Textbooks.

HF5415.123 / .S54 2013

658.8/2 / 5726

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