Service marketing /
edited by Steve Baron.
- Los Angeles : SAGE, 2010.
- 4 v. : ill. ; 24 cm.
- Sage library in marketing .
Includes bibliographical references.
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
9781849205740 (set : hrd.)
2010920830
Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.
HD9980.5 / .S42517 2011
8813
Includes bibliographical references.
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
9781849205740 (set : hrd.)
2010920830
Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.
HD9980.5 / .S42517 2011
8813