Schultz, Don E.

Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxi, 378 p. : ill. ; 24 cm.

Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.

Includes bibliographical references and index.

0844229520

00269351


Advertising campaigns.

HF5823 / .S3636 1999

8818

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