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Parasuraman, A.

Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. - Boston : Houghton Mifflin, c2004. - xxi, 643 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0618000623

LCCN: 2001131541

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .P37 2004

Dewey Class. No.: 9207 / HF 5415.2 .P37 2004

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