Parasuraman, A.
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. - Boston : Houghton Mifflin, c2004. - xxi, 643 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0618000623
2001131541
Marketing research.
HF5415.2 / .P37 2004
9207 / HF 5415.2 .P37 2004
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. - Boston : Houghton Mifflin, c2004. - xxi, 643 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0618000623
2001131541
Marketing research.
HF5415.2 / .P37 2004
9207 / HF 5415.2 .P37 2004