Lamb, Charles W.,
MKTG 7 / Marketing 7 Marketing [Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. - Student ed. - Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], 2013. - xiv, 386, [20] pages : illustrations ; 28 cm
Includes bibliographical references and index.
pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price.
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
9781285091860 1285091868 1627080007 9781627080002
2012955793
GBB2B9906 bnb
016219463 Uk
Marketing.
Marketing.
HF5415 / .L26244 2011
9208 / HF 5415 .L26244 2011
MKTG 7 / Marketing 7 Marketing [Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. - Student ed. - Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], 2013. - xiv, 386, [20] pages : illustrations ; 28 cm
Includes bibliographical references and index.
pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price.
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
9781285091860 1285091868 1627080007 9781627080002
2012955793
GBB2B9906 bnb
016219463 Uk
Marketing.
Marketing.
HF5415 / .L26244 2011
9208 / HF 5415 .L26244 2011