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Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz. - 11th ed. - Mason, Ohio : Thomson/South-Western, 2005. - li, 599, [96] p. : ill. ; 28 cm. + 4 CD-ROM (4 3/4 in.)

Includes bibliographical references and indexes.

ISBN: 0324221924 (pbk.)

LCCN: 2003116072

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF / .B 2005

Dewey Class. No.: / HF .B 2005

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