Lascu, Dana-Nicoleta.

Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. - Cincinnati : Atomic Dog Pub., c2004. - xvi, 623 p. : ill. ; 28 cm.

Includes bibliographical references and index.

1592600891 (pbk.)

2003116045


Marketing--Management.

HF5415.13 / .L357 2004

9273 / HF 5415.13 .L357 2004

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