Bruhn, Manfred.

Services marketing : K. Douglas Hoffman John E. G. Bateson - Harlow, England ; New York : Financial Times/Prentice Hall, 2006. - xxvi, 478 p. : ill. ; 25 cm.

Includes bibliographical references (p. 449-466) and index.

9781285431536

2005053044


Service industries--Marketing--Management.
Customer services--Marketing--Management.
Business logistics.

HD 9980.5 / .D78 2017

9274 / HD 9980.5 .D78 2017

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