Bruhn, Manfred.
Services marketing : K. Douglas Hoffman John E. G. Bateson - Harlow, England ; New York : Financial Times/Prentice Hall, 2006. - xxvi, 478 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-466) and index.
9781285431536
2005053044
Service industries--Marketing--Management.
Customer services--Marketing--Management.
Business logistics.
HD 9980.5 / .D78 2017
9274 / HD 9980.5 .D78 2017
Services marketing : K. Douglas Hoffman John E. G. Bateson - Harlow, England ; New York : Financial Times/Prentice Hall, 2006. - xxvi, 478 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-466) and index.
9781285431536
2005053044
Service industries--Marketing--Management.
Customer services--Marketing--Management.
Business logistics.
HD 9980.5 / .D78 2017
9274 / HD 9980.5 .D78 2017