Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 4th ed. - New York : McGraw-Hill/Irwin, c2011. - xlix, 500 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
9780078112065 (alk. paper) 0078112060 (alk. paper)
2010030951
Marketing.
HF5415 / .K452 2011
9276 / HF 5415 .K452 2011
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 4th ed. - New York : McGraw-Hill/Irwin, c2011. - xlix, 500 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
9780078112065 (alk. paper) 0078112060 (alk. paper)
2010030951
Marketing.
HF5415 / .K452 2011
9276 / HF 5415 .K452 2011