Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - pages cm

Includes index.

9781944659004 (hardcover) 9781944659011 (pbk.)

2016003724


Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

HF 5415.13 / .L5883 2016

9282 / HF 5415.13 .L 5883 2016

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