Kotler, Philip.
B2B brand management / Business to business brand management Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. - Berlin ; New York : Springer, c2006. - xvi, 357 p. : ill. ; 24 cm.
Includes bibliographical references (p. [331]-342) and index.
9783540253600 (alk. paper) 3540253602 (alk. paper)
2006930595
Brand name products--Management.
Brand name products--Case studies.
HD69.B7 / K68 2006
/ HD69.B7.K68 2006
B2B brand management / Business to business brand management Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. - Berlin ; New York : Springer, c2006. - xvi, 357 p. : ill. ; 24 cm.
Includes bibliographical references (p. [331]-342) and index.
9783540253600 (alk. paper) 3540253602 (alk. paper)
2006930595
Brand name products--Management.
Brand name products--Case studies.
HD69.B7 / K68 2006
/ HD69.B7.K68 2006