Obermayer, James W.
Managing sales leads : turning cold prospects into hot customers / James Obermayer. - [Chicago, Ill.] : Mason, Ohio : [Chicago, Ill.] : American Marketing Association ; Thomson/South-Western ; Racom Communications, c2007. - xii, 255 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0324205465 9780324205466
Sales management.
HF5438.4 / .O24 2007
658.8/1
Managing sales leads : turning cold prospects into hot customers / James Obermayer. - [Chicago, Ill.] : Mason, Ohio : [Chicago, Ill.] : American Marketing Association ; Thomson/South-Western ; Racom Communications, c2007. - xii, 255 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0324205465 9780324205466
Sales management.
HF5438.4 / .O24 2007
658.8/1