Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 5th ed. - Boston, Mass. : McGraw-Hill Irwin, c2002. - xii, 256 p. : ill. ; 23 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0070275475 (alk. paper)
Marketing--Management.--United States
HF5415.13 / .L395 2002
658.8/02
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 5th ed. - Boston, Mass. : McGraw-Hill Irwin, c2002. - xii, 256 p. : ill. ; 23 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0070275475 (alk. paper)
Marketing--Management.--United States
HF5415.13 / .L395 2002
658.8/02