Percy, Larry.

Strategic advertising management / Larry Percy, Richard Elliott. - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xviii, 424 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

9780199532575 0199532575


Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.

HF5438.5 / .P475 2009

659.1

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