Weitz, Barton A.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. - 5th ed. - Boston : McGraw-Hill/Irwin, c2004. - 1 v. (various pagings) : col. ill. ; 27 cm. 1computer disc (4 3/4 in.) - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

0072549289 (alk. paper) 0071215190 (International ed.)


Selling.

HF5438.25 / .W2933 2004

658.85

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