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Kurtz, David L.

Principles of contemporary marketing / David L. Kurtz. - International Student Edition - Australia : Thompson South-Western, 2008. - col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780324536508 032453650x

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B53 2008

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