Rothschild, Michael L.

Advertising : from fundamentals to strategies / Michael L. Rothschild. - Lexington, Mass. : D.C. Heath., c1987. - xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 27 cm.

Includes bibliographies and index.

0669072133


Advertising--Management.
Advertising.

HF5823 / .R678 1987

659.1

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al