Rothschild, Michael L.
Advertising : from fundamentals to strategies / Michael L. Rothschild. - Lexington, Mass. : D.C. Heath., c1987. - xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 27 cm.
Includes bibliographies and index.
0669072133
Advertising--Management.
Advertising.
HF5823 / .R678 1987
659.1
Advertising : from fundamentals to strategies / Michael L. Rothschild. - Lexington, Mass. : D.C. Heath., c1987. - xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 27 cm.
Includes bibliographies and index.
0669072133
Advertising--Management.
Advertising.
HF5823 / .R678 1987
659.1