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Rothschild, Michael L.

Advertising : from fundamentals to strategies / Michael L. Rothschild. - Lexington, Mass. : D.C. Heath., c1987. - xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 27 cm.

Includes bibliographies and index.

ISBN: 0669072133

Subjects--Topical Terms:
Advertising--Management.
Advertising.

LC Class. No.: HF5823 / .R678 1987

Dewey Class. No.: 659.1

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