Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University. - Tenth Edition. - Delhi, India PHI Learning Private Limited 2013 - xxiv, 614 pages : illustrations ; 29 cm
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
9788120346987
Consumer behavior.
HF5415.32 / .S6 2013
658.8/342
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University. - Tenth Edition. - Delhi, India PHI Learning Private Limited 2013 - xxiv, 614 pages : illustrations ; 29 cm
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
9788120346987
Consumer behavior.
HF5415.32 / .S6 2013
658.8/342