Trott, Paul.
Innovation management and new product development / Paul Trott. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008. - xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273713159 (alk. paper) 0273713159 (alk. paper)
Product management.
Industrial management.
Technological innovations--Management.
HD45 / .T76 2008
658.5/75
Innovation management and new product development / Paul Trott. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008. - xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273713159 (alk. paper) 0273713159 (alk. paper)
Product management.
Industrial management.
Technological innovations--Management.
HD45 / .T76 2008
658.5/75