Jefkins, Frank William.

Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences [by] Frank Jefkins. - Aylesbury, Intertext, 1973. - [5], 121 p. 24 cm.

0700202188

GB73-26771


Communication--Dictionaries.
Advertising--Dictionaries.
Marketing--Dictionaries.

HF5415 / .J438 1973

658.8/003

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