Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
Motivation research (Marketing)
Consumer behavior.
HF5415.32 / .S35 2007
658.8/342
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
Motivation research (Marketing)
Consumer behavior.
HF5415.32 / .S35 2007
658.8/342