Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes.

0131869604 (alk. paper)


Motivation research (Marketing)
Consumer behavior.

HF5415.32 / .S35 2007

658.8/342

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