Lehmann, Donald R.

Product management / Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston : McGraw-Hill/Irwin, 2005. - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .

International Edition

Includes bibliographical references and indexes.

0072865989 (alk. paper)


Product management.

HF5415.15 / .L44 2005

658.5/6

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al