Malhotra, Naresh K.
Marketing research an applied orientation Naresh K. Malhotra - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 14.0"--CD-ROM.
Includes bibliographical references and index.
0132279460 0132221179 9780132221177
Marketing research--Methodology.
Marketing research.
HF5415.2 / .M29 2007
311
Marketing research an applied orientation Naresh K. Malhotra - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 14.0"--CD-ROM.
Includes bibliographical references and index.
0132279460 0132221179 9780132221177
Marketing research--Methodology.
Marketing research.
HF5415.2 / .M29 2007
311