Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

0132279460 0132221179 9780132221177


Marketing research--Methodology.
Marketing research.

HF5415.2 / .M29 2007

658.8/3

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al