Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Various multi-media instructional materials are available to supplement the text.

0072864877 (alk. paper) 0071111778 (international : alk. paper)


Marketing.
Consumer behavior.

HF5415.3 / .P468 2005

658.8/342

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