Doyle, Peter, 1943-2003.
Marketing management and strategy / Peter Doyle. - New York : Prentice Hall, 1994. - xvii, 410 p. : col. ill. ; 24 cm.
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.
0130653500
93030670
Marketing.
HF 5415 .D753 1994
658.8
Marketing management and strategy / Peter Doyle. - New York : Prentice Hall, 1994. - xvii, 410 p. : col. ill. ; 24 cm.
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.
0130653500
93030670
Marketing.
HF 5415 .D753 1994
658.8