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Wilson, R. D.

Strategic marketing management : planning, implementation and control / Richard Wilson, Colin Gilligan. - 3rd ed. - Boston, MA : Elsevier, 2004. - xii, 867p. 31 cm

ISBN: 9780750659383

LCCN: 2004116790

LC Class. No.: HF 5415.13 .W547 2005

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